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- 5 Frequently Asked Questions About Landing Pages
5 Frequently Asked Questions About Landing Pages
1. What landing page types should I use for cold vs warm traffic?
Most brands confuse this and lose out on tens of thousands in revenue.
They build ONE page… and send ALL traffic to it. Cold, warm, hot — same experience.
Cold traffic needs to be educated. They don’t know your product. They barely know their own problem. So they need storytelling. Curiosity. Emotional pull.
Warm traffic already saw an ad, clicked something, or maybe even added to cart. They need convincing. Less education. More trust, reviews, urgency.
Cold traffic page types:
Listicles (5 reasons why…)
Advertorials (TikTok style story format)
Problem-aware quizzes
Warm traffic page types:
Offer pages (bundles, discounts, UGC stack, urgency blocks)
MOF Product pages (testimonials + clear CTA)
2. Should I send Meta ads to my PDP, home page, or a custom landing page?
This is one of the most common (and expensive) mistakes we see.
Here’s the short answer:
PDP = great for warm traffic or branded search
Home page = almost useless for cold-traffic conversion
Custom landing page = cold traffic weapon
When someone clicks your ad, they’re not looking to read your About Us. They clicked because of a hook, a promise, or a transformation.
Your page should pick up the conversation exactly where the ad left off. That’s what custom landing pages do.
They control the message. They eliminate distractions. They guide attention.
9/10 times, Meta traffic should go to a tailored landing page.
Not a PDP. Not your home page.
A page built to match the ad’s angle.
3. What’s the difference between a product page and a pre-sell page?
Product pages show you what the product is. Pre-sell pages show you why you should care.
Let’s break it down:
Product Page: Already warm/hot traffic. Ready to buy. Just need the info.
Pre-Sell Page: Cold traffic. Doesn’t know you. Needs to be sold on the problem, the opportunity, the story.
If you’re running cold traffic, send them to:
A listicle
A story-based advertorial
A problem-aware landing page
Only after they’re emotionally primed… then send them to the PDP or checkout.
Think of pre-sell pages as the front door. They warm the room so the PDP
4. How do I turn winning ads into landing page copy?
Don’t reinvent the wheel. If an ad is working — it’s telling you what your customer responds to.
That is your page copy.
Your ad hook? That’s your hero headline.
The ad’s first 3 seconds? That’s your fold-level narrative.
The body copy and CTA? Use it to guide your subheads and buy box copy.
If your landing page feels like it came from a different universe than the ad… you're killing conversion.
Make the message continuous. Seamless. Ad and landing page should feel like one conversation.
5. What tools should I use to build Shopify landing pages?
Most brands go to their dev and wait 2 weeks.
Wrong move.
You need speed, control, and the ability to test fast.
Here’s your stack:
Replo (best drag-and-drop builder for Shopify)
Figma (for mockups + wireframes)
Clarity or Hotjar (for heatmaps and scroll tracking)
TinyIMG (optimize page speed)
If you're scaling paid traffic, waiting for dev cycles will cost you. Use tools that let your team ship pages in hours, not weeks.
Reply to this email if you have any questions or further content you want covered.
Thanks for reading!
Cheers,
Jeff
PS - If you run an ecommerce brand above $50k/mo and you want to have a free landing page strategy consultation with me, book a call here »
PPS - I have a great ebook, template, and swipe file pack available for purchase with monthly updates. Grab it now here
I also have free resources you might find valuable. I’ll leave the links to them below: