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Free landing pages: Strategy, framework + templates to scale your ad winners
Jeff Park
June 04, 2025
Message-Matched Landing Page System
Turn Every Winning Ad Into 4–6 New High-Converting Funnels
The Missed Opportunity in Scaling Ads
Most brands test dozens of ad angles—but send all traffic to one generic PDP.
This kills conversion rates
Creates ad fatigue faster
Leaves 30–50% of potential revenue on the table
✅ The fix: Build landing pages that match the ad’s promise, structure, and audience.
Our Solution — Message-Matched Landing Pages
We build congruent, high-converting landing pages that:
Mirror the ad’s hook, tone, and angle
Match the exact promise, pain point, and CTA
Speak directly to the ad’s pocket audience
📈 This leads to:
Higher conversion rates
Lower CPAs
Broader scale with better efficiency
Why It Works
This system kills two birds with one stone:
Ad account diversity → more angles = more audiences unlocked
Higher funnel efficiency → better message match = better conversion
"We scale by going more specific—not more general."
Step-by-Step System We Use
Stage 1: Pick the Angle
Identify a winning ad (or multiple variations of it)
Pull the exact promise, CTA, and unique selling point
Stage 2: Build Message-Matched Pages
Create 1–2 new landing pages tailored to that exact ad
Use formats like:
Listicle ("5 reasons why…")
Advertorial (blog-style explainer)
Quiz funnel
PDP variation with custom sections
Stage 3: Test + Scale
Run in isolated campaign (20–50% of original ad budget)
Monitor performance vs. original
If winner → move into scale campaign
Stage 4: Multiply the Funnel
Turn 1 ad angle → 3–6 funnels by changing formats
Apply same framework to every new winning ad going forward
Example: One Winning Ad Angle → 5 Unique Funnels
Ad A → Listicle page
Ad A → Quiz funnel
Ad A → Short-form PDP variant
Ad A → Long-form testimonial page
Ad A → UGC explainer page
Each one taps a different pocket audience. Each one increases total revenue.
Templates You Can Steal Today (Free Value)
Here’s how to get started on your own 👇
Message-Matched Lander Brief
Paste in your winning ad copy
Identify the core promise, format, CTA
Use our template to wireframe:
Headline
Subhead
Hero section
Section 2 (angle deep-dive)
Section 3 (proof/benefit)
CTA
Listicle Page Outline
Hook: “5 Reasons [X] Is the Only [Category] That Actually Works”
Each section maps to a unique benefit from the ad
Insert quote/testimonial matching the same buyer type as ad
Reply back to this email and I’ll send editable Figma and Replo templates.
Why Now?
You're already spending on ads. You're already finding winners.
But those ads are converting at 70% of their potential.
This landing page system unlocks:
More revenue from the same traffic
More scale from every winner
More testing without burnout
Most brands confuse this and lose out on tens of thousands in revenue.
They build ONE page… and send ALL traffic to it. Cold, warm, hot — same experience.
Cold traffic needs to be educated. They don’t know your product. They barely know their own problem. So they need storytelling. Curiosity. Emotional pull.
Warm traffic already saw an ad, clicked something, or maybe even added to cart. They need convincing. Less education. More trust, reviews, urgency.
Cold traffic page types:
Listicles (5 reasons why…)
Advertorials (TikTok style story format)
Problem-aware quizzes
Warm traffic page types:
Offer pages (bundles, discounts, UGC stack, urgency blocks)
MOF Product pages (testimonials + clear CTA)
Reply to this email if you have any questions or further content you want covered.
Thanks for reading!
Cheers,
Jeff
PS - If you run an ecommerce brand above $50k/mo and you want to have a free landing page strategy consultation with me, book a call here »
PPS - I have a great ebook, template, and swipe file pack available for purchase with monthly updates. Grab it now here
I also have free resources you might find valuable. I’ll leave the links to them below: